Decode Media, Buy Me!.pptx - DECODE MEDIA, BUY ME! MEDIA...

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DECODE MEDIA, BUYME!
MEDIA LITERACYJust as we have the ability to readand write, media literacy is theability to:AccessAnalyzeEvaluateCreate messages(Media Literacy Process 2017)
MEDIA CONSTRUCTIONEvery ad and marketingpresentation are constructeddifferently for audiences.ShapesColorsPicturesText/LanguageLightingPositioning/MovementEtc.(Constructing Media 2017).
MEDIA DECONSTRUCTIONIn deconstructing media, you wantto take a closer look at themessage and take it apart tounderstand:the meaning of the message.the told or untold story.who created the message andwhy.how we are being affected/influenced by the media.(Deconstructing 2017).
SOURCESources are the creators of themedia message.Writers/Scriptwriters/BloggersPhotographersDirectors/ProducersCompanies/OrganizationsEtc.(Defy Media 2017).
AUDIENCEAudiences are a person or group ofpeople targeted by mediamessages.KidsAdultsGenderRaceAgeClassEtc.(Audience-theory 2017).
TEXTMedia text is not just the literacythat you can read or write. It alsoincludes:Verbal/Spoken WordsSoundsPicturesGraphicsMoving Images(We can do it 2017).

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Term
Summer
Professor
Dr. Janet Ward
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