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DECODE MEDIA, BUY ME!
MEDIA LITERACYJust as we have the ability to read and write, media literacy is the ability to:AccessAnalyzeEvaluateCreate messages(Media Literacy Process 2017)
MEDIA CONSTRUCTION•Every ad and marketing presentation are constructed differently for audiences. ShapesColorsPicturesText/LanguageLightingPositioning/MovementEtc.(Constructing Media 2017).
MEDIA DECONSTRUCTION •In deconstructing media, you want to take a closer look at the message and take it apart to understand:the meaning of the message.the told or untold story.who created the message and why.how we are being affected/ influenced by the media.(Deconstructing 2017).
SOURCE•Sources are the creators of the media message.Writers/Scriptwriters/BloggersPhotographersDirectors/ProducersCompanies/OrganizationsEtc.(Defy Media 2017).
AUDIENCE•Audiences are a person or group of people targeted by media messages.KidsAdultsGenderRaceAgeClassEtc.(Audience-theory 2017).
TEXT•Media text is not just the literacy that you can read or write. It also includes:Verbal/Spoken WordsSoundsPicturesGraphicsMoving Images(We can do it 2017).