STRM043 Assessment 1 New Brief (1).doc - THE UNIVERSITY OF NORTHAMPTON NORTHAMPTON BUSINESS SCHOOL MODULE COMPETITIVE STRATEGY INOVATION Module Code

STRM043 Assessment 1 New Brief (1).doc - THE UNIVERSITY OF...

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THE UNIVERSITY OF NORTHAMPTON NORTHAMPTON BUSINESS SCHOOL MODULE: COMPETITIVE STRATEGY & INOVATION 2016-2017 Module Code Level Credit Value Module Tutor STRM043 7 20 Nehmat Ayyash Assignment Brief Assignment title: Richard Branson and the Virgin Group Case Study Weighting: 50% Deadline: 19/01/2018 Feedback and Grades due: 20/02/2018 Resit Date TBC
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Purpose of the Assessment The purpose of this assignment is to a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process b) allow the student to apply their learning in the module to date in a case study analysis and to present their findings in a high level board manner that captures the key issues Assessment Task You are required to read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board level PowerPoint presentation that addresses the following questions (support you answer in details in the Notes page of the slide):
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  • Winter '16
  • MOSES BUTAKHA
  • Business

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