Ben&Jerrys Case Analysis.docx - BU601T GOLD 15 Case Analysis Memorandum Ben Jerrys Homemade Ice Cream Inc Keeping the Mission(s Alive TO Mr Chuck

Ben&Jerrys Case Analysis.docx - BU601T GOLD 15 Case...

This preview shows page 1 - 3 out of 6 pages.

BU601T GOLD 15 Case Analysis Memorandum Ben & Jerry’s Homemade Ice Cream Inc.: Keeping the Mission(s) Alive
Image of page 1

Subscribe to view the full document.

TO: Mr. Chuck Lacy FROM: Management Consultant RE: Ben & Jerry’s Future Growth Opportunities Dear Mr. Lacy, Please find below my analysis regarding the issues facing Ben & Jerry’s and my recommendations for your new tenure as CEO to promote future growth within the company. Market Environment: With increased competition and slow market growth Ben & Jerry’s need to re-position its brand to capitalize on the available market shares. With a shift in consumer taste to products containing lower cholesterol and calories, the company needs to extend its product line to meet this change in demand. Given that the company is already distributing to all 12 core markets, it must look at options to further penetrate the existing markets while reducing operational costs to increase profits. Values: Ben & Jerry’s is an anti-establishment, independently-minded and socially conscious firm that places significant emphasis on the company’s social mission. While the company is committed to its triad of values: product, economic and social, there often appears to be conflict between the position of these values that leads to organizational dysfunction. The double- bottom line principle of measuring the firm’s success based on financial and social performance is intended to provide direction within the social mission.
Image of page 2
Image of page 3

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes