MODULE 5 REPORT2In the airline industry, as like any other industry, is run on supply and demand. In aviation, seasonal demands are peaked during the summer months, when families are traveling the most for vacations. There are a few caveats seen during the holiday season for Thanksgiving and Christmas, which alone make up for two of the busiest travel days of the year. In order for the airlines to successfully predict surges in travel requirements from their customers, the management team needs to accurately forecast seasonal demands. Ticket sales have been impacted by the 2011 attacks on the World Trade Center, therefore, it is pivotal to ensure the airline operators precisely forecast the demand for travel. The rise and fall of travel demand causes the airline to see profits to reflect respectively, calling for a need in the seasonal forecasting to keep a competitive edge within the industry. This balance of estimating a customer demand via their willingness to pay a set price for the ticket is the key to profitability. This approach hopes to solve fare dilution by examining the services the passengers are most apt to fork out cash for, isolating the demand behavior allows the airline to capitalize on business travelers (Kambour, 2014).