TESLA CASE STUDY.docx - Question Please read carefully the...

This preview shows page 1 - 2 out of 2 pages.

Question: Please, read carefully the case study “Tesla Motors: Disrupting the Auto Industry” 1. What is the strategy of Tesla? How does its business model differ from that of the leading auto makers in respect to revenue sources, distribution, components and technology, product range, fueling and customer interaction? 2. How do the resources and capabilities of Tesla compare to those of the established auto makers? In the market of electric cars, in particular, does Tesla possess some distinctive resources and capabilities which may prove superior? 3. Given the arguments presented in the case and your personal critical analysis, how would you evaluate Tesla’s decision to make available its patents to other companies? Do you consider this decision as a wise one or rather dangerous? 1. Apply Dunning’s Eclectic Paradigm to Tesla’s proposed strategy of operating in the Chinese market, highlighting the ownership, location and internalisation advantages associated with this strategy. What is the best mode of entry into the Chinese market?
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '17

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern