Unit 2 Lab Questions.docx - 1 Approximately how many people watch the March Madness tournament There are more than 140 million that watch March Madness

Unit 2 Lab Questions.docx - 1 Approximately how many people...

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1.Approximately how many people watch the March Madness tournament? 2.March Madness is second to only one other sporting event? What is it? 3.What percentage of the NCAA's revenue comes from men's basketball? How is this revenue generated? 4. How did Nike first gain brand exposure through men's basketball? Explain. A man named Sonny Vaccaro began to pay the college students to wear Nike shoes and shirts so the public would buy them. Before you knew it, Nike was getting even more sales because of the influence people had on the basketball players. Nike then reimbursed Sonny because of the money he helped the company gain. Nike on athletes became so popular that other colleges and sports were sponsored by Nike.
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