Unit 6 Lab Questions.docx - Lab 1 1 What suggestions would you make to the team owner about improving the experience at the hockey arena for games

Unit 6 Lab Questions.docx - Lab 1 1 What suggestions would...

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Lab 1: 1. What suggestions would you make to the team owner about improving the experience at the hockey arena for games? Discuss at least three ideas that would make coming to the games more enjoyable for the fans. If I was the team owner, to improve the experience at a hockey game I would give out a free item to remember the experience at the game. For example, one time I went to to a volleyball game and after the match, the starters from the team signed posters. This was a good way to draw in fans of that team. My second idea is to have fun halftime shows to add a unique twist to the event. At my school, we get more spectators at basketball games if the dance team performs at halftime because there are people who come to watch the basketball and people who come to watch the dancers. My final idea to enhance the experience for the fans is to have workers shoot out free t-shirts, frisbees, and balls to are marked with the team’s logos. This way, fans can leave the event feeling happy that they got a free gift to support their favorite team. 2. What suggestions would you give the team owner about the team's online presence and marketing? Discuss at least three suggestions you would give the team owner. The first thing that I would recommend for the online presence of a team is to make it quick and simple for fans to find what they are looking for on the website. Nothing is worse than getting frustrated because you can navigate or find what you are looking for on a website. The second suggestion is to get involved on social media. Almost everyone is on social media now and the some of the younger ages don’t even rely on websites anymore for their information. Hitting your key target markets is important during sports and entertainment marketing and the younger generations is a huge target market.
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