Lab 1 1. How does Newton's law apply to a company's brand? Explain, citing at least one example. The speaker says that the more massive the brand (the more baggage it has), the more force it needs to change its positioning. One example is when Hoover found it very difficult to persuade the world that they were more than vaccum cleaners as a brand. Another example is that companies like P&G keeps all of their different brands separately such as Pringles and Dove. 2. How does Heisenberg's Uncertainty Principle apply to market research? Explain. Similar to the Heisenberg uncertainty Principle, the acts of observing the consumers, changes their behavior. For example, in a focus group, mom’s might say that they don’t buy any junk food for their kids but in reality, they most likely do. Therefore, you can never accurately measure a particle because the marketing changes it so in marketing try to observe what consumers actually do instead of what they say they do. 3. How does the scientific method apply to marketing? Explain, citing an example from the video.
- Winter '17