Lab Questions.docx - Use the following template to brainstorm ways a company might market the same commodity to different segments of their market The

Lab Questions.docx - Use the following template to...

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Use the following template to brainstorm ways a company might market the same commodity to different segments of their market. The first row has been done for you as an example.CommodityChildrenTeenagersParentsGrandparentsCerealPlacing toys in the boxAssociating it with a celebrity or athletePromoting with money-saving couponsAdvertising health benefitsSweatshirtsUse famous cartoon characters on the price tag or sweatshirt. This can be done by co-branding witha cartoon show.Hire a famous celebrity to wear the sweatshirt to make the teenager think it’s cool. The design should look cool which might start a trendAssociate the sweatshirt with their kid’s high school sports, clubs, and logo. The sweatshirt should be comfortable to wear and take off if needed.Make the sweatshirt with acosy and soft material that makes it worth the purchase.ElectronicsAdvertise child like apps or games that the children can playwhen they purchase the device Advertise the electronic devicewith social media apps that are available. Make the device a trend.Let them know the organizational and time management benefit apps when they order the device.Advertise the device to be easy to use and beneficial for everyday needs.BooksSponsoring book fairs. Some kids don’t ever want a book then they go to the book fair and they want them.Have the books at the book fair be easy and friendly to read.Hiring celebritiesto talk good about the books which makes teenagers want to read it for themselves. The stories in the books shouldbe an engaging story that peoplelike to talk about (trend). Advertise that books are a great way to relax and find time for yourself,away from the casos of having kids. The storiesin the books should be relatable. Advertise that books are calming for the mind and inspirerich ideas to relax. These books should have a messageor relatable meaning behind them.
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Art SuppliesAdding popular cartoon characters to associate with the colors.
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