Research_Proposition_-_MBA_Healthcare__82011479(1).docx - Types of projects The starting point for the Final Project is that it should deal with a real

Research_Proposition_-_MBA_Healthcare__82011479(1).docx -...

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Types of projects The starting point for the Final Project is that it should deal with a real business or management question. There are three distinct types of projects allowed for this, the first two more practical in nature, the third one of a more academic character: Business plan for an entrepreneurial start-up Business consultancy project for an existing company Academic research generically applicable to more than one company Projects are supposed to meet a high level of ambition and complexity. Any chosen project must be of sufficient size and scope to be acceptable. In principle, there are no geographical limitations to any of the project types, just as long as this doesn’t impede the carrying out of the required thorough relevant research to justify the project and the proposed approaches and solutions (desk research, market research, interviews, etc.). Feasibility is essential. If you do not have access to the necessary resources to carry out your study, then you should consider a different topic. In the following paragraphs, each one of the three types of projects will be explained in more detail. 4.1 Business Plan For An Entrepreneurial Start-Up The Business Plan project involves the writing of a comprehensive plan for the creation of a new start- up venture, going from the identification and justification of a new business opportunity, onto the roadmap for successful implementation of the new business for the first 3-5 years of its existence, including the approach for initial financing as well as subsequent payback to potential investors. Even though experience shows that this would mostly be the case, it is not strictly required that the student in question also is the entrepreneur of the to-be-launched business, nor that this should be a 1-person venture. A business structure can take the following form: Company Description Market Analysis Organisation and Management Marketing Plan Financial Projections Business Consultancy Project for an existing company The business consultancy project involves advising a real life organization on how to solve a specific issue the organization is confronted with. Within the context of an existing company, there are in general terms two
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  • Fall '16
  • Farah Nabilla

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