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Business Macro-Environment Analysis1BUSINESS MACRO-ENVIRONMENT ANALYSISName:CourseInstructor’s nameInstitutionDate
Business Macro-Environment Analysis2Every organization operates in a particular setting in a particular region. Investing in acompany or an organization takes note of many factors. Factors that emanate due to theoperations of the company or those factors beyond the control of the institution are known asthe external factors (Kozlinskis and Guseva, 2016, p.116). The success of organizations ismeasured by the level of adaptability of an institution to its environment, the profitability ofthe company, management as well as the motivational level of employees among otherfactors.Calvin Klein UK produces clothing and other accessories. Calvin Klein dominates inthe production of underwear, jeans, fragrance and perfumes, watches, home accessories suchas beddings and towels, sportswear as well as jewelry (Schroeder, 2015, p.45). The CalvinKlein (CK) company provides their products to retailers in the United Kingdom such asDebenhams, John Lewis, and KJ Beckett. Just like any other organization, Calvin Klein isaffected by factors induced by the macro environment. These forces can emanate from theUnited Kingdom government and the global policies, the market where it operates, theenvironment itself, the political influence as well as the economic factors.This discussion also focuses on the influence of technology specifically ininformation technology and information systems and their influence to the operations ofCalvin Klein in the United Kingdom. Information systems refer to the databases that are usedto store, integrate, process and help in other business processes such as communication anddecision making. Many theories can be directly linked to the operations of variouscompanies. This article focuses on the acceleration theory that explains the growth of CalvinKlein and other companies in the business environment (Clark, 2017, p.85).
Business Macro-Environment Analysis3Macro Environment FactorsThese are factors that are beyond the control of the specific organization. Theelements can be approached through changing of the management styles, marketingstrategies, methods of operation and the changes in the production process (Kozlinskis andGuseva, 2016, p.118). The factors are broken down to six, including the political factors,economic, social, technology, legal and the environmental factors. Calvin Klein is subject toall these forces in its external environment.Political factorsBritain is a developed country, and thus it faces the compelling political forces fromthe whole world including the countries such as the USA, as well as the third world countries.However, most of these factors that affect Calvin Klein directly emanate from thegovernment and the policies set by the United Kingdom (Schroeder, 2015, p.47). Thepolitical factors include the tax rates, governmental safety regulations, and the government

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