busg9-10.docx - BUSG240Chapter9&10 1 According to your...

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BUSG 240 Chapter 9&10 1. According to your textbook, ________ are the most attractive features of a product. selling points 2. An advantage of the direct approach for communicating bad news is that it keeps the message short. True 3. the AIDA Model which organizes messages into four (4) phases is an effective tool when writing persuasive messages. Write out the word meaning for these four (4) phases in AIDA. Attention Interest Desire Action 4. As soon as a crisis hits, companies should set up a news center for company representatives and the media. Best practices for the news center will include all of the following except releasing contact information for everyone involved. 5. Because promotional messages are not legally binding contracts in most states, it is usually acceptable to imply offers or promises you cannot deliver. False 6. The benefits of a product can be both practical and emotional. 7. The best way to persuade an audience to do something is to align your message with their existing motivation. 8. Briefly describe the elements of a negative message that uses the direct approach. 1. The bad news. 2. Reasoning. 3. Additional info. 4. Positive angle. 5. Respectful close 9. Business professionals know that ________ is the attempt to change an audience's attitudes, beliefs, or actions. persuasion 10. A crisis management plan should define operational procedures and outline communication tasks and responsibilities. 11. During the process of composing a negative message, you should try to gain the reader's acceptance of the bad news.
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