Module 3 Journal 1.docx - A mission statement is company's...

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A mission statement is company's guiding statement that is an important element in a company's strategy. A mission statement contains the purpose of the strategy. It is also given the name of "North Star" because it helps company and employees determine where they need to go. Not only is mission statement a guide to employees inside the company but also helps in painting a public image of the company. All the successful companies do have a clear and well-defined mission statement. Why is it important? 1. Mission statement helps in guiding the company forward. Without a clear guidance, employees might end up under performing. If a person has a clear target, he can perform accordingly, that’s why mission statement is a crucial part for success. 2. Mission statement also helps in coordination and focusing team efforts. A team is in bad shape if it's members are not coordinating well; a mission statement helps in attaining the focus of every team member and then guides on where to channel it.
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  • Summer '17

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Christopher Reinemann
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