Branding Assignment.pptx - By Quentin Johnson 1930s US Army...

By Quentin Johnson

1930s - US Army Air Corps
Lieutenant General asked New
York Medical Equipment
Company Bausch & Lomb to
design a pair of glasses for
aviation to deflect glare at high
Altitudes. A plastic frame green
lensed prototype was developed
called the “Anti-Glare”
1937- Anti Glare is
remodeled with a
metal frame and
released for public
sale and donned the
name ‘The Aviator’.
Ray-Ban is Born
1950s - Ray Ban
escapes the military
scene and goes pop
culture with stars such
as James Dean and
Audrey Hepburn seen
sporting the new
WayFarer model
(1952) in movies such
as Rebel Without a
Cause (1955) and later
in Breakfast at
Tiffany’s (1961). Ray-
Ban becomes one of
the most recognizable
fashion accessories in
history.
1960s – Ray-Ban is
growing rapidly by
expanding to 50
different styles for Men,
Women, and Children
by 1969. On top of
appearing on the face
of many famous movie
actors the style reaches
the music scene.
1970s - Ray Ban enters
the market for
prescription glasses and
sportswear glasses.
They also develop the
“Ambermatic” lense that
adapts to light and dark
settings giving them a
competitive edge in
attracting the outdoor
lifestyle audience
1980s – Ray Ban
makes a 50,000 dollar
a year deal with
Unique Product
Placement of Burbank
California and Ray Ban
sunglasses are seen in
over 60 movies and
television shows a year
leading sales to reach
1.5 million annually.
1990s- With Ray-Ban
continuing to be a
Hollywood favorite,
Luxottica Group
Purchased the Bausch
& Lomb eyewear
business in 1999 for
$640 million.