BSBMKG417 - BSBMKG417 ASSESSMENT 3 Project Fernando Eiji Kimura 201707042 Project In this Assessment I will apply marketing communication of my own

BSBMKG417 - BSBMKG417 ASSESSMENT 3 Project Fernando...

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BSBMKG417 ASSESSMENT 3 – Project Fernando Eiji Kimura – 201707042 Project – In this Assessment I will apply marketing communication of my own business across a convergent industry. I manage the public sector of Toyota Motor Corporation which is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. Identify and evaluate tools and techniques from traditional sectors to the integrated marketing communication environment Since this is an annual market plan, it will be evaluated wholesomely at the end of the year. However, there shall be quarterly evaluations in terms of projected sales, market share gained and consumer confidence achieved for each quarter. Evaluation shall be in terms of: The market share gained; Volumes of sales achieved; Client feedbacks; Responses produced as a result of the marketing activities; whether positive or negative and the extent of each; New opportunities created and threat eradicated by the plan; Any changes in the sales conversion rates; Returns on investment; whether positive or negative. Create convergent tools and techniques suitable for use within a divergent media environment The tools and techniques to be employed by Toyota will include: Effective pricing of products in order to be the preferred cost-effective automobile pre-cuts globally; Segmenting the market according to various factors such as comfort or fuel consumption in order to ensure that each market segment is catered for in terms of product availability; Manufacturing more customized motor vehicles to meet specific demands of specific markets; Consider effective global positioning relative to the other competitors to take advantage of the global efficiency gains; Using an effective promotional mix e.g. advertisement, public relations, personal selling in order to sensitize the consumer on the new and existing products. These would be through the mass media, internet, global radios and other media.
Create tools and techniques suitable for use within a customer-centric environment Toyota believes its success depends on maintaining the trust of dealers and customers, and it goes to extraordinary lengths to forge lasting relationships with them. Even on the

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