Advertise Budget Template.xlsx

Advertise Budget Template.xlsx - Adervertising Budget Model...

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Adervertising Budget Model PARAMETERS Q1 Q2 Q3 Q4 Price $40 Production Cost $25 Seasonal factor 0.9 1.1 0.8 1.2 Overhead rate 0.15 Sales parameters 35 Sales Expense 8000 8000 9000 9000 Ad Budget $40,000 DECISIONS Total Ad Expenditures 10000 10000 10000 10000 40000 OUTPUT Profit Base case CALCULATIONS Total Quarter Q1 Q2 Q3 Q4 Seasonal factor 0.9 1.1 0.8 1.2 Units Sold Revenue Cost of Goods Gross Margin Sales Expense Advertising Overhead Total other Cost Profit Profit Margin
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Adervertising Budget Model PARAMETERS Q1 Q2 Q3 Price $40 Production Cost $25 Seasonal 0.9 1.1 0.8 Overhead rate 0.15 Sales parameters 35 3000 Sales Expense 8000 8000 9000 Ad Budget $40,000 DECISIONS Ad Expenditures 10000 10000 10000 OUTPUT Profit Base case CALCULATIONS Quarter Q1 Q2 Q3 Seasonal factor 0.9 1.1 0.8 Units Sold Revenue Cost of Goods Gross Margin Sales Expense Advertising Overhead Total other Cost Profit Profit Margin
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Q4 1.2 9000 Total 10000 40000 Total Q4 1.2
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Scenario Summary Current Values: optimistic pessimistic Changing Cells: $D$7 $40 $50 $35 $D$8 25.00 20.00 30.00 Result Cells: $C$21 69662.10 285155.26 -77990.61 Notes:
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