Ashley Reed MRCH 4300 M50 Written Assignment #1 1. Define the following terms: (2 points each) a) Brand advertising— causes you to remember a particular brand name b) Deceptive advertising— responds to claims made by the other companies. c) Puffery— innocent exaggeration which is legal d Comparative advertising— trying to win someone’s favor by comparing its qualities to those of a competing product. e) Persuasive advertising— designed to appeal to your emotions to influence you to buy, but it doesn’t provide much useful information. 2. Are brand name products always better quality? Why do they cost more than store brands? (4 points) No brand name products are not always better quality than store brand products. Brand name products cost more because of advertisement.
- Summer '19