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VEN3 Quiz 1 Notes.pdf - VEN3 NOTES: LECTURE#1 What is wine?...

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VEN3 NOTES:LECTURE#1What is wine?-Fermented grape juice-Other fruits must be specified:-Strawberry Wine-Mead (honey)-Apple CiderWine making-Grape juice + yeast = wine + CO2-Wine is fermented juice that has alcohol-The yeast is going to use sugar and make it into alcohol and CO2Video- process of making wine1.Grapes- get rid of stems2.Berry gets crushed3.put it into a vat -vatting4.Juice is coming out5.some berry are still in tact- so have to punch the berrys- pumping over6.Eventually alcologic fermentation7.pump out juice- left with berry that still have a lot of juice8.put them in a press and press out rest of the juice9.left with skin- throw away10.Put juice in barrels11.Get rid of deposits12.Have second fermentation- Malolactique fermentation (transformation of Malic acid into lactic acidto soften the wine13.After put into barrels- add sulphur to kill remainder of microorganism14.Get rid of deposits by changing barrels to make clear15.mix it16.put a number of agents to attract all the elements in suspicion to make wine thinner17.filter it and bottle.Wine as academic subject:-Wine can be studied in Enology (winemaking) and viticulture (grape growing)Winde Legislation:-Wine is a tightly regulated commodity-Wine and drinking age laws-Wine appellation designations (geography)-Wine types and composition-Wine taxation-Wine import lawsWine classifications-Color-Grape variety
-Place of origin-Price-Sweetness-Alcohol Level-Effervescence (fizziness)Cool Grapes punch sky animals everyday7Legal Classifications-Alcohol Level-9-14%: table wine-More than 14%: desert or fortified wine (fortified is when extra alcohol has been added)-Effervescence-Considered effervescence when more than 1 atmosphere of carbon dioxide: sparking wine-Champagne will contain 5-6 atmosphere of CO2-Quality Categories-Appellation of Origin (grapes): Wines that can be traced back to a specific origin-Table Wine: Made from wines from different regions that have been mixed together-Grape Variety:-Well known like Chardonnay, Cabernet Sauvignon, ZinfandelTaxation Factors-Federal Excise Tax + California state tax (per gallon)-Table wine: 9-14% alcohol= $1.07 + 20c-Fortified Wine: 14-21% alcohol= $1.57 + 20c-Fortified wine over 21% alcohol= $3.15 +20c-Soaking Wine: $3.40 +30c-State Taxes for table wine vary greatly: CA: 20 c to KY: $3.18-Beer: 58.09c + 20c (31 gal for $18)Marketing Categories-Price per 750ml equivalent; 2012 market share for CA shipment (volume)-Less than $3 “value” or jug wine-Produced in central valley of California-$5 to $7 popular premium “fighting varietals”-$7 to $14 Super Premium-20.8% of production in California-$14 to $25 ultra Premium-Luxury premium >$25-Luxury wine market has been growing-Sweetness-Dry, Semi-dry, Sweet-Color-Red, White, roseIndustry Sales-Growth is driven by few top suppliers-in 2012, nearly 70% of the industry’s sales growth was driven by just four suppliers
-E&J Gallo-Constellation Brands-The Wine Group-Trinchero Family EstatesThey have created brandsBrands are labels on bottles.

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