Principles of Marketing Chapter 2 .docx - Principles of...

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Principles of MarketingChapter 2Planning, Implementing, and EvaluatingMarketing StrategiesCoreCompetenciesThings a company does extremely well, which sometimes gives it an advantage over itscompetitionWalmart?Disney?American Airlines?Yourself?Competitive AdvantageThe result of a company matching a core competency to opportunities it has discovered in themarketplaceeBay?McDonalds?Amazon?Yourself?The Strategic Planning Process
SWOTStrengths and weaknessesinternal factorsOpportunities and threatsExternal factorsACTIVITYWrite down one each: strength, weakness, opportunity & threat for your companyAnalyze your CompanyStrength or weaknessQuality, experience/expertise, funding, reputation, tech-savviness, location, heterogeneity,management, brand recognition, patents/copyright, FDA-approval, strategic relationships, costs,
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Term
Spring
Professor
Greig,J

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