Product position.docx - Create an appropriate positioning...

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Create an appropriate positioning statement for your product/service and explain the statement. The positioning statement for the Harman Kardon Onyx Studio 3 is the starting point in the entire process of the brand management. While this stage does not determine the brand’s success it inspires and motivates the organization to pursue its activities. A positioning statement is therefore often based on competitive advantages (Tybout & Sternthal, 2005). The following questions are relevant to a good positioning: What products do the Harman Kardon offer that is different from the competitors? What features or characteristics make their products unique? The positioning statement of the Harman Kardon Onyx Studio 3 will describe the following: the products they are offering, the target group they are addressing, the way the company differentiate itself from the competitors, and the main features or advantages relatives to the products. The positioning statement of the Harman Kardon Onyx Studio 3 could be presented as follow: “We provide the Harman Kardon Onyx Studio 3, a high-quality portable wireless speaker, which boasts a long-lasting battery and built-in speakerphone for taking hands-free phone calls to all ages consumers. The Onyx Studio 3 connect wirelessly to your Bluetooth-enabled smartphone or tablet, making it easy to pump out your favorite playlists which gives it a high rate”.
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