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Applied Predictive Analytics Methods and StrategiesCase Study: Applied Predictive Analytics Methods and StrategiesMGMT 530Noah MorrisseyKennesaw State University
Applied Predictive Analytics Methods and StrategiesIntroductionPredictive analysis as the ability to forecast future outcomes by concentrating onanticipating future probabilities and patterns. The SAS institute expands on this definition byproviding that predicative analysis combined with data mining, machine learning, and advancedanalytical modeling are essential for identifying the factors to improve performance and createcompetitive advantage. The case study concerning Union Investment and their ability to analyzecustomer behavior patterns was explored to gain a further understanding into how predicativeanalytics is used to solve business problems. The information gained was used to answer a seriesof questions relating to solving business problems through predicative analytics.