Morrissey_Noah Case Study Module 3.docx - Applied...

This preview shows page 1 - 3 out of 4 pages.

The preview shows page 2 - 3 out of 4 pages.
Applied Predictive Analytics Methods and StrategiesCase Study: Applied Predictive Analytics Methods and StrategiesMGMT 530Noah MorrisseyKennesaw State University
Applied Predictive Analytics Methods and StrategiesIntroductionPredictive analysis as the ability to forecast future outcomes by concentrating onanticipating future probabilities and patterns. The SAS institute expands on this definition byproviding that predicative analysis combined with data mining, machine learning, and advancedanalytical modeling are essential for identifying the factors to improve performance and createcompetitive advantage. The case study concerning Union Investment and their ability to analyzecustomer behavior patterns was explored to gain a further understanding into how predicativeanalytics is used to solve business problems. The information gained was used to answer a seriesof questions relating to solving business problems through predicative analytics.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 4 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Ali shaykhian
Tags

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture