Morrissey_Noah Case Study Module 3.docx - Applied...

Applied Predictive Analytics Methods and Strategies
Case Study: Applied Predictive Analytics Methods and Strategies
MGMT 530
Noah Morrissey
Kennesaw State University

Applied Predictive Analytics Methods and Strategies
Introduction
Predictive analysis as the ability to forecast future outcomes by concentrating on
anticipating future probabilities and patterns. The SAS institute expands on this definition by
providing that predicative analysis combined with data mining, machine learning, and advanced
analytical modeling are essential for identifying the factors to improve performance and create
competitive advantage. The case study concerning Union Investment and their ability to analyze
customer behavior patterns was explored to gain a further understanding into how predicative
analytics is used to solve business problems. The information gained was used to answer a series
of questions relating to solving business problems through predicative analytics.