Customer Service Essay.docx - 1 Customer service is the lifeblood of any business It is imperative that companies put their customers first Implementing

Customer Service Essay.docx - 1 Customer service is the...

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1 Customer service is the lifeblood of any business. It is imperative that companies put their customers first. Implementing a plan to provide and maintain good customer service will ensure revenue is provided so that the company can continue to operate. If the business consistently fulfills promises and exceed customer expectation, it will guarantee repeat business. If customers receive bad customer service where reliability from their supplier is inconsistent, they will begin to look elsewhere for the product or service they require. Bad
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2 customer service will destroy a business. It is imperative that companies are consistent when dealing with customers and “continue to develop and maintain new products and services to not only keep customers, but to attract new ones” [Joe12]. Positive customer service generally cements repeat business. If a customer is happy where they currently do business, they will continue to utilize the source when procuring their goods. In the world of customer service, utilizing the voice of the customer, whether positive or negative, aid companies in decisions when regarding how customer service is handled. Capturing the voice of the customer is the process of capturing a customer’s expectations, preferences, and aversions” [Dal14]. “Companies do this by giving customers the opportunity to provide feedback by issuing comment cards or online surveys. Customers rarely take the time to provide feedback, unless they have had a negative experience” [Joe12]. Using this information businesses can better understand what their customers need are and will be better prepared to provide it. To do so, companies need to take the initiative to go farther and faster than their counterparts to ensure exceptional customer service.
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