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1.All of the following are market segmentation and targeting strategies EXCEPT:a.Build- to- orderb.Multiple products, multiple market segmentsc.One product, multiple market segmentd.Mass customization
2.Which of the following is an example of a multiple products and multiple marketsegments strategy?

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/A-Guide-to-Software-9th-Edition-9781305266506-1270/
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Chapter 8 / Exercise 8-2
A+ Guide to Software
Andrews/Dark
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Term
Spring
Professor
George Lin
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
A+ Guide to Software
The document you are viewing contains questions related to this textbook.
Chapter 8 / Exercise 8-2
A+ Guide to Software
Andrews/Dark
Expert Verified

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