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3130 Ch 10 Fall 17 student.pptx

3130 Ch 10 Fall 17 student.pptx - Chapter 10 Change...

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Chapter 10 Change & Innovation
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The nature of change in organizations? What will you be called to deal with? 1. The marketplace is becoming more segmented; more niche products 2. More competitors offering targeted products , requiring faster speed-to-market 3. Some traditional companies may not survive radically innovative change: disruptive innovation 4. China, India, and other offshore suppliers are changing the way we work 5. Knowledge , not innovation, is becoming the new competitive advantage
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Two Broad Types of Change Reactive change Proactive (or planned) change
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Forces for Change
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Types and Models of Change Three types of change Least threatening: Adaptive change Reintroduction of a familiar practice Somewhat threatening: Innovative change Introduction of a practice that is new to the organization Very threatening: Radically innovative change Involves introducing a practice that is new to the industry
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Lewin’s Change Model
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Systems Approach to Change
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Organizational Development Organization development (OD) Change agent
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What can OD be used for?
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