Table of Contents.doc - Table of Contents The Product.3...

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Table of Contents The Product ............................................................................................................................................. 3 Main Characteristics of the product ........................................................................................................ 3 4WD ......................................................................................................................................................... 3 Seat Heater .............................................................................................................................................. 3 . Automatic Transmission ......................................................................................................................... 3 Strategies for new product ...................................................................................................................... 4 Identify the market needs ....................................................................................................................... 4 Establish time frames .............................................................................................................................. 4 2.1. Distribution ....................................................................................................................................... 4 2.1.1. Value addition ................................................................................................................................ 4 2.1.2. Communication ............................................................................................................................. 5 2.1.3. Efficiency ........................................................................................................................................ 5 2.2. Distribution Strategies ................................................................................................................. 5 2.2.2. Intensive Distribution ..................................................................................................................... 5 2.2.3. Selective Distribution ..................................................................................................................... 6 3.1. Role of Price in Marketing ................................................................................................................. 6 3.2. Price Setting Methods ....................................................................................................................... 6 3.2.1. Mark-Up pricing ............................................................................................................................. 6 3.2.2. Perceived- Value pricing method ................................................................................................... 7 3.2.3. Going-rate pricing method ............................................................................................................. 7 3.2.4. Target returns Pricing ..................................................................................................................... 8 4.1. Promotion ......................................................................................................................................... 8 4.1.1. Advertising ..................................................................................................................................... 8 4.1.2. Personal Selling .............................................................................................................................. 9
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4.1.3. Sales Promotion ............................................................................................................................. 9 4.1.4. Public Relations .............................................................................................................................. 9 4.1.5. Direct marketing ............................................................................................................................ 9 4.2. Product Promotion ......................................................................................................................... 10 4.2.1. Advertising ................................................................................................................................... 10 4.2.2. Direct Marketing .......................................................................................................................... 10 4.3. Promotional activities are integrated to achieve the marketing objectives .................................... 10 4.3.1. Consistency .................................................................................................................................. 10 4.3.2. Coordination ................................................................................................................................ 11 4.3.3. Reach ........................................................................................................................................... 11 5.1. Analyze the people process and physical evidence elements of the extended marketing mix ....... 11 5.2. Analyze the role played by these additional elements in marketing financial products and services. ............................................................................................................................................................... 12 STP Strategies for two consumer markets ............................................................................................. 12 6.1. Market Segmentation for Abby Z .................................................................................................... 12 6.1.1. Demographic Segmentation ........................................................................................................ 12 6.1.2. Psychographic Segmentation ....................................................................................................... 13 6.2. Positioning of Abby Z ...................................................................................................................... 13 6.3. Target .............................................................................................................................................. 14 6.1.2. Market Segmentation for Oil Controlla ........................................................................................ 14 6.1.2.1. Demographic Segmentation ..................................................................................................... 14 6.1.2.2. Psychographic Segmentation .................................................................................................... 14 6.4. Positioning of Oil controlla .............................................................................................................. 14 6.5. Target .............................................................................................................................................. 15 6.2. Marketing Mix plan ......................................................................................................................... 15 6.2.1. Marketing mix plan for Abby Z
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