In 2004, Tom Cruise stopped being America’s favorite leading man. After two decades of conquering the box office, Cruise decided to give the public a glimpse of the real Tom Cruise. That is, the Scientology espousing, aggressively anti-psychiatry Tom Cruise. He fired his long-time publicist in favor of his sister Lee Anne De Vette. Soon after, Cruise was appearing on national television deriding psychiatry as pseudo-science. This led to a heated interview with Matt Lauer the following year on NBC’s Today that further sullied the public’s opinion. Later in 2005 Cruise fired his sister, replacing her with Paul Bloch, and promptly put a lid on his Scientology views and displays of affection. Unfortunately, the stigma was already in effect—Cruise’s follow-up films would under perform in the box office with the exception of Mission Impossible: Ghost Protocol. Tom Cruise believed he was sucha great actor and did not care how he affected his fans with his beliefs. He lost a lot of respect from his fans and therefore has lost a lot of ratings on his recent movies.