Chapter 7 government notes.pdf - Chapter 7 We are bad at...

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Chapter 7: We are bad at politics and here’s why purpose of a media event effectively communicating a message is critical to political success. the key is gaining control over the political agenda, which involves getting one's priorities presented at the top of the daily news. seven principles of news management as practiced in the Reagan White House 1. plan ahead 2. stay on the offensive 3. control the flow of information 4. limit reporters' access to the president 5. talk about issues you want to talk about 6. speak in one voice 7. repeat the same message many times two media techniques used most effectively by President Franklin Roosevelt 1. Press Conferences: meetings of public officials with reporters 2. FDR was also the 1st president to use the radio (fireside chats) "investigative journalism"?
the use of detectivelike reporting to unearth scandals, scams, and schemes, putting reporters in adversarial relationships with political leaders Explain how television affected the political career of Richard Nixon the polls showed that people listening to the radio gave the edge to Nixon, but people who actually saw what the candidates looked like gave the edge to effect did television have on the war in Vietnam? TV exposed governmental naiveté (some say it was outright lying) about the progress of the war. the American people watched the horrors of war through their TVs. Johnson soon had two wars on his hands: one in Vietnam and the other at home with antiwar protesters three ways in which the Federal Communications

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