Chapter 13 Download this book for free at: 1 http://hdl.handle.net/10919/70961Chapter 13 Marketing: Providing Value to Customers Learning Objectives 1)Define the terms marketing, marketing concept, and marketing strategy. 2)Outline the tasks involved in selecting a target market. 3)Identify the four Ps of the marketing mix. 4)Explain how to conduct marketing research. 5)Discuss various branding strategies and explain the benefits of packaging and labeling. 6)Describe the elements of the promotion mix 7)Explain how companies manage customer relationships. 8)Identify the advantages and disadvantages of social media marketing.
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