Ch 2 Research Methods.student-1

Ch 2 Research Methods.student-1 - Research Methods in...

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Research Methods in  Social Psychology
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Four Goals of Research 1. Description 1. Causal Analysis 1. Theory Building 1. Application
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Theories and Hypotheses Where do research ideas come from? What are hypotheses?
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Theory about what causes a behavior Hypotheses derived from theory Test hypotheses Predictions confirmed More confidence in theory Predictions not confirmed Less confidence in theory Theory Testing
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Research Methods Method Focus Question Answered Observational Correlational Experimental
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Observational Methods Describing Social Behavior
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Observational Methods Naturalistic Observation Researcher observes people in their natural habitat Advantages Disadvantages
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Observational Methods Participant Observation Researcher interacts with people being observed, but tries not to change the situation Disadvantage:
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Archival Analysis Researcher examines accumulated documents of a culture. Advantages
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Ch 2 Research Methods.student-1 - Research Methods in...

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