MIS535 Week 2 Case Summary.docx - Cultivating Customers the...

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Cultivating Customers the Social Way TEAM ONE Jonathan Dotch Claire Jones Paul Smith Kelly Weaver MIS 535 January 14, 2018
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Summary Across all industries, companies of all shapes and sizes have discovered the powerful communication tool that is social media. Today, over 30 million businesses with active brand pages use social media for more than simply engaging, advertising, and promoting to customers in real time, but also for building overall brand awareness, enhancing customer-centric product- development processes, and discovering trends and influencers. Social media has given companies immediate access to a vast audience, with a base of 1.3 billion users on Facebook alone. However, despite all the benefits social media engagement has to offer, there is a learning curve and an unpredictable dark side which many companies face the brunt of. Organisations have had to develop a thorough understanding of how to make effective use of these dynamic social media tools. While some companies have thrived from portraying more authentic, relatable appearances online, others have suffered the negative backlash of digital media campaigns which have kept organisations accountable for online misdeeds like having the wrong messaging or tone, crippling them for some time. Overall, businesses have realized that social media marketing is all about two-way communication and interaction, that social feedback can be a real driving force for customer buying decisions, and as a result, this has made social media crucial to the success and survival of all businesses. Support
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Cultivating customers, the social way is the process if increasing web traffic or gaining new insight using social media. A few examples of this that are used today would be Facebook, Instagram and LinkedIn. Looking at ways that social media can help you obtain customers and retain them is a great place to start. To start you would first want to look at hat ways social media can help your examples are: 1. promote the name of your brand and business 2. tell customers about your goods and services 3. find out what customers think of your business 4. attract new customers 5. build stronger relationships with existing customers.
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