Stakeholder Theory.docx - Javier Otero Simon Brandon-Lai...

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Javier Otero Simon Brandon-Lai SPM 4154 25 February 2016 Stakeholder Theory in Intercollegiate Sports Stakeholder theory claims that there should be value for all individuals involved in a business. This means that the internal entities (employees, managers, ownership) and external groups (banks, stakeholders, suppliers) should have the same goal in mind. Usually, a business is centered on making money for ownership and financiers. Stakeholder theory states that no individual group should be isolated, and that the values of the company should be equal for all members of the business. Stakeholder theory can be translated into intercollegiate programs; players, coaches, trainers and the athletic department staff can be seen as the internal group, whereas the booster, fans, and the equipment companies can be associated with the external entities. The main objective of all intercollegiate sports programs is to win – winning keeps a positive attitude within the university, which in turn, keeps the money rolling into the teams. It takes a group effort to continue a winning tradition, but once a
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