Warby Parker.docx - Chelsi Wade Chelsi Wade MDSE 4660-Advanced Applications Case Centre Case Study Warby Parker Analysis Warby Parker was founded in

Warby Parker.docx - Chelsi Wade Chelsi Wade MDSE...

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Chelsi Wade Chelsi Wade MDSE 4660-Advanced Applications Case Centre Case Study: Warby Parker Analysis Warby Parker was founded in 2010 by Neil Blumenthal, Andrew Hunt, Dave Gilboa, and Jeffery Raider. Warby Parker operates as a business-to-consumer retailer and they design all of their glasses in-house (Persad, 2016). When a pair of glasses is sold, Warby Parker donates a pair to someone in need. They are able to donate glasses through their partnership with the non-profit VisionSpring . The main goal of Warby Parker is to lower prices on glasses as well as to remove the control of the glasses industry from one company. They want to provide easy access to glasses for people worldwide. Currently, Warby Parker is worth about $1.2 billion and the day- to-day operations are overseen by Neil Blumenthal and Dave Gilboa. Target Market Their target market consists on individuals between the ages 20 and 35, who are concerned with style, a low price point, high quality products and the convenience of online shopping. The main ways Warby Parker is able to reach their target market is through their ‘ buy a pair, give a pair ’ program as well as their home try-on program. Marketing Mix Product . Warby Parker only sells high quality eye glasses. Price . Warby Parker’s main goal is to provide greater access to glasses. One way they are able to achieve this is by selling their products at considerably low prices as compared to their competitors. Place . Most transactions take place through their website. However, Warby Parker also exists through their home try-on service as well as through their various showrooms. Promotion . Warby Parker mainly utilizes word-of-mouth to promote their products. In addition to word-of-mouth, Warby Parker also utilizes social media and Google AdWords.
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