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Unformatted text preview: categorized as opinion leaders Word of mouth (WOM)-there are even word of mouth marketing agencies (ex. WOMA- Word of mouth marketing association) A bzzagent receives the product, makes an opinion, and then spreads the buzz (files a report online) and tells ppl the agent knows about the product Agents do this because they get free products and bzz points to be redeemed form usic, movies, etc. 50-25% of all products used is involved in WOM...
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- Fall '07