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Unformatted text preview: DISSERTATION BIRA, A MARKETING CASE STUDY VIPIN KUMAR SHARMA 16050341079 2016-2018 UNDER THE GUIDANCE OF PROF DR.VASUDEVAN SUNDARARAJAN AND DR. VENKATESH RAMAN SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE MBA (COMMUNICATION MANAGEMENT) SYMBIOSIS SCHOOL OF MEDIA AND COMMUNICATION, BENGALURU DECLARATION I Vipin Kumar Sharma student of MBA(CM), Symbiosis School of Media and Communication, Bengaluru, constituent of Symbiosis International University, do hereby state that this dissertation titled Marketing of Bira is an independent work carried out by me in partial fulfillment of the above-mentioned degree under the guidance of Prof Dr.Vasudevan Sundararajan and Dr. Venkatesh Raman. Vipin Kumar Sharma 15-02-2018 Bangalore. CERTIFICATE This is to certify that Vipin Kumar Sharma is a bonafide student of MBA(CM), Symbiosis School of Media and Communication, Bengaluru, a constituent of Symbiosis International University. This dissertation titled Marketing of Bira Is carried out by him in partial fulfillment of the above-mentioned degree under the guidance of Dr.Vasudevan Sundararajan and Dr. Venkatesh Raman. While this is an independent work, to the best of my knowledge, the veracity of the content and attribution of sources is the sole responsibility of the student. It is complete and ready for evaluation and is hence submitted to Symbiosis International University, Lavale. Director: Dr.Triveni Mathur Signature 15-02-2018 Bangalore. ACKNOWLEDGEMENT I am using this opportunity to express my gratitude to everyone who supported me throughout this research. I am thankful for their aspiring guidance, invaluable constructive criticism and friendly advice during the dissertation. I am sincerely grateful to them for sharing their truthful and illuminating views on a number of issues related to the project. I express my warm thanks to my college Symbiosis School of Media and Communication and the Director for their support. I would like to especially thank Ms. Antara Tarafdar who helped me connect with people and giving me her own insights. I would also like to thank Dr.Vasudevan Sundararajan and Dr. Venkatesh Raman and all the people who provided me with the facilities being required and conducive conditions for my Dissertation. Thank you, Vipin Kumar Sharma 15-02-2018 Bangalore. ...
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