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Unformatted text preview: o Better product knowledge o Concentrate on one product o More aggressive since future lies with firm o Some customers prefer dealing direct • Brokers o Generally cheaper (esp at low volumes) o More people, thus wider coverage o More aggressive due to commissions (only paid on commissions) o More local/regional contacts o Some customers prefer dealing with broad lines Vertical Marketing Systems • Corporate-integrated • Contractual o Wholesaler sponsored voluntary o Retailer sponsored co-op o Franchising •...
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- Fall '07
- Marketing, Vertical Marketing Systems, Hi- speed internet, product knowledge Concentrate, manufacturer sales force