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Unformatted text preview: Economic utility o Degree to which customer wants/needs are satisfied o Marketers may create by: Form (marketers can change the product (ex. changing food ingredients)) Time (24hr drive thrus) Place (newspaper vending machines) Possession (able to return products) Marketplace orientations o Product orientation- Producer believes production is the most important process FLAW: In the production stage, producers produce what they can produce, not necessarily what the consumer wants o Sales orientation- concerned with sales only (wants to sell the apples w. no concern about customer satisfaction) o Marketing orientation- Focusing on what the consumer wants Customer satisfactionkey i...
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This note was uploaded on 12/03/2007 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07