order_209600.docx - Surname 1 Students Name Instructors...

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Surname 1 Student’s Name: Instructor’s Name: Course: Date: Question One The level of a consumer’s involvement reveals the extent of his or her interest in buying or consuming a particular product. Low involvement relationship denotes a consumer’s connection to a good or service with a relatively low unit price and poses a low risk to the purchaser if he or she makes a wrong purchase decision (Stone, Woodcock, and Machtynger 34). Low involvement relationships are often common with routinely purchased products. The manufacturer of the bathroom tissue should make subtle changes in its brand communication to appeal to John. The manufacturer needs to showcase the importance of the product in John’s daily life concerning the attributes, functionality, and efficiency. Additionally, the manufacturer can use in-store promotions, such as package design to appeal to John (Lamb, Joseph, and Carl 100). Cent-off deals, coupons, and two-for-one offers are other strategies that the manufacturer
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  • Spring '16
  • dennis

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