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Running head: TOTALLY TIDY BY TILLY 1 Totally Tidy by Tidy Student’s Name: Institutional Affiliation:
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TOTALLY TIDY BY TILLY 2 Totally Tidy by Tilly Introduction Tilly Fernandes is contemplating of either starting a cleaning or an organizing business to take advantage of her passion and past expertise. Fernandes attaches great importance to her family and personal connections. Additionally, she values work-life balance. Therefore, she plans to work for 40 hours per week and take six weeks off work every year. The plan will enable her to pursue her personal life while remaining profitable. Fernandes intended to launch her company on June 1, 2015. The company will provide customers with premier home upgrading solutions. Fernandes will focus exclusively on residential consumers to enable her to uphold high relationship values with the clients. She projects to earn a 40 percent return on investment (ROI) and 50 percent in dividends yearly by the company’s third year of operation. Thus, this report analyzes Totally Tidy’s prospects of entering the cleaning and organizing industries in Canada. It will provide the alternative options for Fernandes, recommend on the ideal service that she should pursue, and the course of action to implement the recommendations. External Analysis Industry Analysis Cleaning Industry The cleaning services industry has experienced modest growth over the past five years (IBIS World, 2016). The industry’s growth has resulted from the increase in the number of residential houses and increased investments in nonresidential buildings in Canada. Ontario accounts for about 75 percent of the country’s cleaning services market (IBIS World, 2016). The large market in Ontario reveals the presence of a high demand for the cleaning services. However, the industry is highly competitive with many companies. Therefore, a new entrant into
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TOTALLY TIDY BY TILLY 3 the industry is likely to incur various upfront costs, which may affect its pricing strategy (IBIS World, 2016). Additionally, the existence of small businesses and large multinational companies, such as Molly Maid, Mary Maids, and Independent Cleaning Services among others make it difficult for new companies to gain a considerable share of the market. Organizing Industry The organizing industry in Canada has experienced rapid growth over the years. The Professional Organizers in Canada (POC), a nationwide association representing all the professional organizers in Canada, had more than 545 members by 2008 (Spence, 2008). The disappearance of secretaries in most companies and the busy schedules of most individuals in the country have to the increasing demand for organizers. The rates for organizing services range between $45 and $175 per hour (Spence, 2008). However, few companies exist in the industry.
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  • Spring '16
  • dennis

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