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Unformatted text preview: dominating) Dogs (might want to get rid of) Market Growth Rate (High/Low on left side) more than 8-10% is high Relative Market Share (High/Low on bottom) o Market Product Analysis 4 market-product strategies to expand revenue for a product/service • Market Penetration: Sell more good in same market (same market, same product) • Product Development: Sell new product in same market • Market development: Different product in same market • Diversification: Different good in a different market Market Environmental factors • Social o Demographics (population, generation, ethnicity, income, gender) and culture People are fat! Go to blackboard for notes below Golden rules for marketing to the generations • Golden rule 1 o Traditionalists (value money, brand loyalty, respect tradition) o Baby boomers (value status o-o – • Golden Rule 2 o Must break down • Golden Rule 3 o Make emotional connections to each generation •...
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- Fall '07
- Marketing, satisfaction customer satisfaction, Employee satisfaction Customer satisfaction Store performance o Linkages