AEM 240 8.31 - dominating Dogs(might want to get rid of...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
8/31/07 AEM 240 Customer Satisfaction & Employee Satisfaction (are they linked) ES-CS Linkages at Supermarket X o Employee satisfaction Customer satisfaction Store performance o Linkages to customer satisfaction: Customer Service 32% Value 36% Quality 32% Overall ES influences CS with Service : a one point increase (decrease) in overall ES (Employy Satisfaction) results in a .1 increase (or decrease) in Customer Satisfaction (CS) with Service Factor Overall ES does not affect CS with either the Quality and Value Factorsv Setting Marketing and Corporate Strategic Directions Where are we now? o Customers o Competencies Competitive advantage o Competitors Where do we want to go? o BCG Matrix BCG is a very famous consulting firm in boston w. offices around the world and they developed the bcg matrix technique decades ago, is one of the most often used and easiest to understand marketing tool Stars Stars Question Mark (needs investment) Cash Cow (dont need to invest a lot in this product, already
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: dominating) Dogs (might want to get rid of) Market Growth Rate (High/Low on left side) more than 8-10% is high Relative Market Share (High/Low on bottom) o Market Product Analysis 4 market-product strategies to expand revenue for a product/service • Market Penetration: Sell more good in same market (same market, same product) • Product Development: Sell new product in same market • Market development: Different product in same market • Diversification: Different good in a different market Market Environmental factors • Social o Demographics (population, generation, ethnicity, income, gender) and culture People are fat! Go to blackboard for notes below Golden rules for marketing to the generations • Golden rule 1 o Traditionalists (value money, brand loyalty, respect tradition) o Baby boomers (value status o-o – • Golden Rule 2 o Must break down • Golden Rule 3 o Make emotional connections to each generation •...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern