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Unformatted text preview: dominating) Dogs (might want to get rid of) Market Growth Rate (High/Low on left side) more than 8-10% is high Relative Market Share (High/Low on bottom) o Market Product Analysis 4 market-product strategies to expand revenue for a product/service Market Penetration: Sell more good in same market (same market, same product) Product Development: Sell new product in same market Market development: Different product in same market Diversification: Different good in a different market Market Environmental factors Social o Demographics (population, generation, ethnicity, income, gender) and culture People are fat! Go to blackboard for notes below Golden rules for marketing to the generations Golden rule 1 o Traditionalists (value money, brand loyalty, respect tradition) o Baby boomers (value status o-o Golden Rule 2 o Must break down Golden Rule 3 o Make emotional connections to each generation...
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This note was uploaded on 12/03/2007 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07