169278077_Marico.docx - CORPORATE STRATEGY MNG622 STRATEGY PROCESS AT SUBMITTED BY HIMANSHU Roll 169278077 BACKGROUND Marico Limited is one of India's

169278077_Marico.docx - CORPORATE STRATEGY MNG622 STRATEGY...

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CORPORATE STRATEGY MNG622 STRATEGY PROCESS AT SUBMITTED BY:
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HIMANSHU Roll: 169278077 BACKGROUND Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Empowered with freedom and opportunity, we work to make a difference to the lives of all our stakeholders - members, associates, consumers, investors and the society at large. Currently present in 25 countries across emerging markets of Asia and Africa, Marico has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Marico's India business markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. The International business offers unique brands such as Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfil the lifestyle needs of our international consumers. Charting an annual turnover of Rs. 61 billion (Financial Year 2015 - 2016) across our portfolio, Marico's sustainable growth story rests on an empowering work culture that encourages our members to take complete ownership and make a difference to the entire business ecosystem. Performance: 7 % revenue (Y-o-Y) 7 % volume growth (Y-o-Y) 22 % revenue from international business Strong Portfolio: 7 % volume Y-o-Y growth in Parachute Coconut Oil (Coconut Oil Market Share - 59%) 9 % volume Y-o-Y growth in Saffola Edible Oil Category (Market Share – 63%) 14 % volume Y-o-Y growth in the Value Added Hair Oils Segment (Market Share – 32%) 1 bn mark crossed by Oats category within 4 years of launch and is now the most distributed Oats brand in the country Shareholder Value: 69 % dividend Pay-out Ratio in FY16, increased from 19% in FY13 25 % increase in shareholder value over the year Other Statistics (2016): Sales – 6132 crore EBITDA Margin – 17.3 % Net Profit – 725 crore Dividend Declared – 675 %
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Leadership 1. Sougata Gupta – CEO & Managing Director Saugata joined Marico Limited in January 2004 as head of Marketing. In the year 2007 he was elevated to become the CEO of the Company's India business. In April 2013, Marico restructured its Consumer Product Business (CPB) in India and International Business Group (IBG) under Saugata's leadership as the CEO of Marico Limited, the unified FMCG business. In March 2014, Saugata was appointed as the Managing Director of the Company. Prior to joining Marico, Saugata was Chief of Marketing and Group Sales at ICICI Prudential and was part of the start up team that was instrumental in establishing ICICI Prudential as the largest private sector Insurance firm in the country. He has an engineering degree from IIT
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