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Unformatted text preview: Potential for increased profit Similarity of needs within segment Difference of needs across segments Potential of action reaching segment Simplicity (Cost) of assigning buyers to segment Bases for Segmentation Geographicregion o Different cultures and habits in different parts of the world Demographic o age...
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This note was uploaded on 12/03/2007 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07