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AEM 240 10.5 - AEM 240 ViewPoint 3 Responses Stupid...

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AEM 240 10/5/07 ViewPoint 3 Responses Stupid responses to change north dakota’s name Best Idea: market north Dakota as a secret place to go to avoid everyone else during a vacation and relax Product Life Cycle See slide (this is a product life cycle of a Star (bcg analysis)) Maturity phase is longest New Product Phase New means: o Can be an existing product that is either new to the: Company Consumer Food and beverage is the largest sector of the economy? o What about healthcare? For every new product accepted in supermarkets, another product is discontinued o For every 10 introduced; 7 are discontinued (30% creep in sku= stock keeping unit Consumers demand new products Retailers have to change! Who is responsible for new products: o For startup companies anyone can develop an idea o For big companies, positions for New Product Development Why introduce new products (manufacturer motivations)?
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