Ch.1.pdf - Anthropology in a Global Age CULTURAL...

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CULTURAL ANTHROPOLOGY A TOOLKIT FOR A GLOBAL AGE Chapter 1 Anthropology in a Global Age
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2 ! The Coca-Cola Bottling Plant in Plachimada, India Copyright © 2014, W.W. Norton & Company An Introduction to Anthropology
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3 ! The Coca-Cola Bottling Plant in Plachimada, India ! Looking Beyond Coca-Cola An Introduction to Anthropology Copyright © 2014, W.W. Norton & Company
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4 ! The Coca-Cola Bottling Plant in Plachimada, India ! Looking Beyond Coca-Cola ! An Anthropological Perspective An Introduction to Anthropology Copyright © 2014, W.W. Norton & Company
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5 ! What is Anthropology? ! Through what lenses do anthropologists gain a comprehensive view of human cultures? ! What is globalization, and why is it important for anthropology? ! How is globalization transforming anthropology? Learning Outcomes for Chapter 1 Copyright © 2014, W.W. Norton & Company
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6 ! Definitions What is Anthropology? ± Anthropology is the study of the full scope of human diversity and the application of that knowledge to help people of different backgrounds better understand one another. ² " Ken Guest Copyright © 2014, W.W. Norton & Company
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7 ! Anthropology ± s Unique Approach ! Global scope (small scale " urban) ! Bottom up (peoples and communities) ! Ethnographic fieldwork (participant Observation) ! People and structures of power (family, social systems, etc) ! We are all connected (esp. with globalization) What is Anthropology? Copyright © 2014, W.W. Norton & Company
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8 Anthropological Perspectives Holistic Perspective - The assumption that any aspect of a culture is integrated with other aspects, so that every aspect of culture must be understood in its total context. Comparative Perspective - The anthropological insistence that valid hypotheses and theories about humanity be tested with data from a wide range of cultures. (e.g. Marriage practices cross-culturally)
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9 Anthropological Perspectives Relativistic Perspective (Cultural Relativism). The notion that one should not judge the behavior or beliefs of other peoples using the standards of one’s own culture. (e.g. Valuing human life) Challenge Ethnocentrism. The attitude or opinion that the morals, values, and customs of one’s own culture are superior to those of other peoples.
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10 ! The Four Fields of Anthropology ! Enables holistic approach by looking at human culture from as many directions as possible ! “Four Field Discipline” Through what lenses do anthropologists gain a comprehensive view of human cultures? Copyright © 2014, W.W. Norton & Company
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11 ! The Four Fields of Anthropology ! Physical Anthropology Through what lenses do anthropologists gain a comprehensive view of human cultures? Copyright © 2014, W.W. Norton & Company
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12 Physical/Biological Anthropology A major subfield of anthropology that studies the biological dimensions of humans. Paleoanthropology – specializes in investigating the biological evolution of the human species. (e.g. Evolutionary findings about bipedalism, brain size and migration from the African continent) Primatology – studies primates, including monkeys and apes.
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