Homework Assignment #1 (Ch 2)CASE ASSIGNMENT: NintendoIn the early days of video games, gaming wasn’t exactly a social affair. Sure, you could spend hoursplaying the same game, but it was with two or three other players at most. And of course, the earliest consoles weregreat at video games, but there were no other social features built into them. Now, gaming has been completelytransformed by online networks and social media. The video game market is filled with smartphones, tablets,laptops, social networking Web sites, and other highly connected ways to play. Within this evolving marketplace—where success is seen by companies that emphasize mobility and multi-connectivity—Nintendo adapted a seemingly outdated strategy with the release of the Wii U, which focusesprimarily on games. Instead of selling its new console as a multimedia device that gives users a wide range ofentertainment options and a high level of social connectivity, Nintendo is hoping to reestablish its competitiveadvantage by leaning on users’ love of The Legend of Zelda, Super Mario Bros., Donkey Kong,
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- Spring '17
- J Harold