Group 5 Final - 1 According to Blair the turn toward...

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1. According to Blair, the turn toward materiality has expanded the purview of rhetorical critics. How does the critic’s guiding “question” change? a. It allowed scholars to go beyond symbolicity and meaning to materialism and effect b. Question changes to: What does the rhetoric do? ---used to be what does it mean c. The change makes people look at the consequences and effects of the rhetoric 2. According to Blair, how should we understand the success/effects of rhetoric? The turn toward materialism has led rhetorical scholars to expand beyond symbols and meaning to materialism and effect. The new question of “What does rhetoric do?” takes the place of “What does it mean?” When one only considers issues of meaning, the consequences and effects are neglected. Successful rhetoric needs to focus on the point of view of society and its purposes, not the rhetor’s goals. Success lies outside of goal orientation. What’s important is not what a text means, but what it does. Unsung founders memorial, may have had the best of intention successful rhetoric needs to lay outside the rhetor’s goal orientation 3.
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