BERITA BAHASA INGGRIS.docx - How credit cards changed the...

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How credit cards changed the way we spend The clue is in the name: credit. It means belief, trust. If you're a shopkeeper, who do you trust to repay a debt? For most of history, only someone you knew personally, which was fine since most of the people you encountered would be from the same small community. But as cities boomed, things became more awkward. Large department stores couldn't rely on employees to recognise every customer by sight. So retailers issued tokens to trusted customers - special coins, key-rings, and in 1928, even objects resembling dog tags called "charga- plates". Show one of those, and a shop assistant who didn't know you would happily let you walk out of the store with an armful of goods you'd not yet paid for. Some of those credit tokens became status symbols in their own right. In 1947 came the first token that allowed someone to get credit not just from a single store, but from a range of stores: the Charg-It. Admittedly, this worked only within a two-block area of Brooklyn. But then, in 1949, came the Diners Club card, aimed at the travelling salesman. It would let him (and it was usually him) buy food and fuel, rent hotel rooms, and entertain clients at a network of outlets around the United States. And it took off: 35,000 people subscribed in the first year, as the company
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  • Spring '16
  • MALANG

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