What is marketing.docx - BUS310 Chapter 1 What is marketing...

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BUS310 Chapter 1. What is marketing? Our task in this exercise is to construct our own definition of marketing. To assist in this regard, some different views of what marketing is have been presented below. Therefore, your first task in this activity is to firstly review the various views/definitions of marketing in the conversation below. Then see if you can come up with your own definition of marketing (based on some of these views and your general understanding of marketing). Try not to use a standard textbook definition – instead see if you can construct a suitable definition of marketing in your own words ACTIVITY/TASK Vicki: To me the answer is pretty straightforward – marketing is all about working out how you can get consumers to buy more products from your firm. Susie : That’s fine, but how do you actually do that? I think marketing is the various tasks that you undertake to get consumers to buy more, such as having special offers and developing great new products.
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