BUS-FP4024_StilwellDana_Assessment5.1.pptx - New Market for Tesla Dana Stilwell BUS-FP 4024 Customer Behavior Assessment 5 Capella University What is

BUS-FP4024_StilwellDana_Assessment5.1.pptx - New Market for...

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New Market for Tesla Dana Stilwell BUS-FP 4024 Customer Behavior Assessment 5 February 17, 2018 Capella University
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Founded in 2003 in Palo Alto, Ca. Environmentally Conscience Innovator of Electric Vehicles What is Tesla?
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Annual income over $100,000.00 Resides in California New Vehicle Demographics Annual income under $100,000.00 Resides in Texas, Washington, Florida, Nevada, Arizona or New Jersey Used Vehicle Demographics Activity – Driving a Luxury Car Interest – Luxury Vehicles/Lifestyle Opinion – Environment and renewable energy Tesla Driver Psychographics Current Tesla Market
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Annual income over $100,000.00 Resides in California New Vehicle Demographics Annual income under $100,000.00 Resides in Texas, Washington, Florida, Nevada, Arizona or New Jersey Used Vehicle Demographics Activity – Driving a Luxury Car Interest – Luxury Vehicles/Lifestyle Opinion – Environment and renewable energy Tesla Driver Psychographics Current Tesla Market
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Current Tesla
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