6.1 AVSC 2710.docx - AVSC 2710 6.1 Reading Review Spring...

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AVSC 27106.1 Reading Review – Spring 2018Question 11 ptsTying brands to product attribute, benefits, beliefs and values are used in what method ofbuilding strong brands?Brand developmentBrand name selectionBrand positioningBrand sponsorship
Question 21 ptsWhat element of product strategy identifies the product, describes the product, and can even helppromote the product?
Question 31 ptsNordstrom's desire to keep customers happy after the sale to build lasting relations is an exampleof what element of product strategy?
Question 41 ptsWhen Southwest airlines sent a disgruntled customer an apology letter and two free round-tripticket vouchers, they were using which service marketing strategy?

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Term
Spring
Professor
Pogue, Laura A
Tags
UVU AVSC 2710 Reading Reviews, AVSC 2710 6 1 Reading Review

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