Topic: COST BEHAVIOURCase: FOXY ORIGINALS: THE ONLINE EXPANSION (2. Identify all costs, other than variable costs, for the trade-show distribution strategy. Categorize these costs as investments and fixed costs (per trade show and for fiscal 2015).
3. If trade shows are not attended, what is the total available increased amount for the online marketing campaign for fiscal 2015?
4. Do the variable costs for both products (necklaces and pairs of earrings) differ between trade shows and online sales?